Trade Gothic
American grotesque sans-serif designed by Jackson Burke in 1948, known for its rugged, no-nonsense character.
- Designed by
- Jackson Burke
- Foundry
- Linotype
- Category
- sans-serif
- Styles
- 5 weights
Free alternatives to Trade Gothic
The closest free alternatives to Trade Gothic are News Cycle and Libre Franklin, plain American grotesques. For the condensed cuts, use Archivo Narrow or Roboto Condensed.
- News Cycle (Close match) Based on News Gothic, in regular and bold.
- Libre Franklin (Close match) A Franklin Gothic-style grotesque with weights from 100 to 900 and italics.
- Archivo Narrow (Close match) The narrow cut of Archivo, regular to bold with italics.
Websites that use Trade Gothic
Trade Gothic FAQ
Is Trade Gothic free for commercial use?
Trade Gothic is a commercial typeface from Linotype. A paid license is required for commercial projects — you can purchase it from the foundry directly.
Is Trade Gothic on Google Fonts?
Trade Gothic isn't part of the Google Fonts library. It's distributed by Linotype.
How do I download Trade Gothic?
Trade Gothic is a commercial font — you'll need to purchase a license from the foundry to download the font files.
What fonts pair well with Trade Gothic?
Trade Gothic pairs beautifully with a contrasting typeface — pair a display or heading font with a neutral body font for the strongest hierarchy. Scroll down to the "Font Pairings" section on this page for curated, ready-to-use combinations that work well with Trade Gothic, or open any pair in the Fontpair Playground to preview it live with your own copy.
What is Trade Gothic best used for?
Trade Gothic is a sans-serif typeface. It works well for editorial layouts, long-form reading, and elegant brand systems.