And on everything

Typography is the most important part of print and digital design. Every day we unknowingly see hundreds of fonts. In books, apps, websites, social media posts, and on street signs... Typography is everywhere.

Believe it or not, people make fonts. Design them to be exact. Thousands of typeface designers and type foundries exists to this day carrying on the age old practice of evoking feeling through typography.

So yes, all those digital fonts you scroll past were created by human designers. And we can use their fonts in different ways to tell different stories. When you succeed in choosing a great set of typefaces for your design, everything feels right. Good type more clearly tells your story.

• Good typography increases accessibility
• Good typography helps people read easier, more quickly understanding your message
• Good typography is invisible and makes the copy stand out #contentfirst
• Good typography helps focus the eye
• Good typography simplifies