LOGO COLORS

The Font Pair logo is designed for use primarily with either yellow on a dark navy background or vice versa. For instances in which the full color logo is not practical, the dark navy on white should be used.

TYPOGRAPHY

Font Pair uses one consistent open-source type family, Roboto and Roboto Slab, with various font weights to ensure readability and typographical hierarchy.

BRAND COLORS

These are the colors that make up the Font Pair color palette. They are approved for use with all Font Pair materials.

Primary Colors

Font Pair Yellow
#FFE800
Navy Navy Blue
#13022C
Ole White
#FFFFFF

Secondary Colors

Pink Fuzz
#FF2C80
Cool Blue
#0078F2

SPACING

To maintain the integrity of the Font Pair logo, it is important to provide adequate space.

Wordmark

Give at least an x-height amount of space.

Symbol

Give enough padding so a symbol 1.5x the intended size can fit.

LOGO MISUSE

The consistent application of color plays an extremely important role in the Font Pair identity system.

The examples below illustrate a few inappropriate applications of the logo.

Do not lock up wordmark with symbol.
Do not use yellow against white.
Do not distort.
Do not use outlines.
Do not rotate.
Do not use off brand colors.
Do not add elements such as drop shadows or blurs.